In what could be a game-changer for the search engine industry, DuckDuckGo has unveiled an AI-powered search feature that promises to revolutionize how users conduct queries online.

Dubbed “DuckAssist”, the new feature has been described by CNET as a “powerful AI-driven tool designed to help users find answers to their questions more quickly.” Powered by the cutting-edge chatbot tool ChatGPT, DuckAssist can summarize information from Wikipedia pages and other sources to provide concise answers to user queries.

According to reports, DuckDuckGo’s new AI feature operates similarly to the “smart assistants” found on popular devices like Apple’s Siri and Amazon’s Alexa. But instead of performing simple tasks like setting reminders or playing music, DuckAssist will be focused entirely on delivering accurate and relevant search results to users.

The implications of DuckDuckGo’s AI-driven search are potentially huge. Gizmodo notes that the platform’s privacy-focused approach, which doesn’t track user data, has made it a favorite among some users who are wary of sharing personal information with search engines. Adding AI-powered features could make DuckDuckGo even more attractive to those users.

However, it remains to be seen how users will react to the new feature, and whether it will give DuckDuckGo a competitive edge over dominant players like Google. TechCrunch notes that the company’s previous forays into AI-powered search haven’t always panned out. But with a track record of innovation and a strong commitment to user privacy, DuckDuckGo will no doubt continue to be a significant player in the search engine industry.