New York, NY — FitLife Brands, Inc. reported a decline in revenue during the second quarter of 2025, citing challenges in the market alongside elevated costs associated with recent acquisitions. The company, which trades on NASDAQ under the ticker FTLF, shared its financial results during a conference call on August 14, 2025.

Chairman and CEO Dayton Judd opened the call, thanking those who joined and highlighting the company’s efforts to navigate a competitive landscape. He was accompanied by Chief Financial Officer Jacob York and Executive Vice President Ryan Hansen, who provided insights into the financial results.

In the second quarter, FitLife’s total revenue fell 5% year-over-year to $16.1 million. This downturn was reflective of broader market trends, with online sales accounting for $10.4 million—or approximately 65%—of total revenue. The company experienced a shrinkage in gross profit and margins, with gross profit declining by 9% and the gross margin falling from 44.8% a year prior to 42.8% in the latest quarter.

Contribution, defined by the company as gross profit minus advertising and marketing expenses, also faced challenges, declining by 9% to $5.7 million. Net income for the quarter was reported at $1.7 million, a decrease from the $2.6 million reported in the same period last year. Much of this decline stemmed from heightened merger and acquisition costs linked to the acquisition of Irwin Naturals, which finalized shortly after the quarter ended on August 8, 2025.

The company aims to strengthen its position in the wellness sector through strategic acquisitions and operational improvements. Judd noted that while the current financial numbers may not reflect the strong potential of the brand, the long-term vision for FitLife remains robust. Investments in digital marketing and product innovation are expected to play critical roles in reversing current trends.

Analysts participating in the call raised questions regarding how the company planned to mitigate the factors contributing to revenue decline. Judd addressed these inquiries, emphasizing the importance of their digital sales strategy and the ongoing integration of Irwin Naturals into their existing operations.

Looking forward, FitLife anticipates future growth as it capitalizes on new market opportunities and strengthens its product offerings. The focus will be on enhancing operational efficiency and expanding its reach in the health and wellness market, despite current financial hurdles. The company remains confident in its ability to pivot and adapt to changing consumer demands, aiming to position itself for recovery in the coming quarters.