GameStop, the famous video game retailer, has faced several ups and downs in the stock market recently. The company’s shares have been plummeting since it fired its CEO a few days ago. GameStop’s recent attempt to recover, with the appointment of former Chewy CEO Ryan Cohen as the head of its board of directors, doesn’t seem to be working out, as shares continue to tank.

The sudden leadership change caused investors to panic, leading to a 14% drop in shares. Cohen’s reputation for successfully turning around failing companies had given GameStop shareholders hope, but it looks like it may not be enough to save GameStop from its downward spiral.

Despite Cohen’s appointment, the company still faces several challenges. GameStop has been struggling to compete with online retailers such as Amazon, and its outdated brick-and-mortar model has made it increasingly difficult to attract customers. The pandemic has only exacerbated the company’s problems, as more people opt to purchase games and consoles from the comfort of their homes.

GameStop’s latest earnings report also showed a significant decline in revenue and profits, further adding to the company’s woes. Shareholders are now left wondering whether GameStop can survive in the long run, or if this is the end of an era for the retailer.

While GameStop’s future remains uncertain, analysts advise investors to stay away from the stock for the time being. The company will need to make significant changes to its business model if it hopes to keep up with the ever-changing retail landscape.