Hillsboro, Oregon – In an effort to boost sales and usher in a new era of operations, Macy’s announced plans to close multiple locations nationwide, including two sites in Oregon. The move is part of the company’s strategic initiative to close a total of 150 stores by the end of next year.

Confirming the closure of 66 locations on Thursday, Macy’s revealed that among them are the Streets of Tanasbourne location in Hillsboro and the Salem Center location in Salem, both in Oregon. The majority of the affected stores are projected to cease operations by the conclusion of the first quarter, scheduled for March.

This decision comes as Macy’s, like many other retailers, grapples with shifting consumer behaviors and the ongoing impact of the COVID-19 pandemic on brick-and-mortar stores. By streamlining its operations and focusing on more lucrative locations, Macy’s aims to position itself for future success in the competitive retail landscape.

The closures signify a significant pivot for Macy’s as the company adapts to the evolving retail environment. With consumer preferences leaning towards online shopping and convenience, traditional retailers are forced to reimagine their strategies to remain relevant and profitable.

By consolidating its physical footprint and reallocating resources to more viable locations, Macy’s aims to enhance its overall brand performance and adapt to the changing retail landscape. As the retail industry continues to undergo transformation, Macy’s decision to close select stores reflects a broader trend towards efficiency and sustainability in the face of evolving consumer demands.