National Public Radio (NPR) is making one of its largest layoffs in its history, cutting about 100 workers due to a drop in advertising revenue.

The public radio network will be cutting 10% of its staff, according to a statement from its CEO. This comes as the media industry is facing a “bloodbath” of layoffs due to the economic downturn caused by the coronavirus pandemic.

The cuts come despite NPR’s efforts to reduce costs and increase digital revenue. The layoffs will affect positions across the organization, including those in news, digital, and podcasting.

NPR has been a staple of the media landscape since it was founded in 1970. It is the largest public radio network in the United States, reaching more than 36 million people each week.

The layoffs come as the media industry is facing an unprecedented crisis. Advertisers have pulled back due to the pandemic, leading to layoffs and furloughs at major media companies.

NPR’s layoffs are just the latest in a series of cuts in the media industry. It is a major loss for the public radio network and its employees, and a reminder of the impact of the pandemic on the media industry.