Austin, Texas – PepsiCo is edging towards a significant deal to acquire popular tortilla-chip maker Siete Foods. The move comes as part of PepsiCo’s strategic efforts to expand its snack food portfolio and cater to the growing demand for healthier snack options. The acquisition is said to be worth around $1.2 billion, cementing PepsiCo’s foothold in the competitive snack industry.

Siete Foods, known for its grain-free tortilla chips and other Mexican-inspired products, has gained a strong following among health-conscious consumers. The company’s emphasis on using clean, natural ingredients has resonated with consumers looking for better-for-you snack options. By acquiring Siete Foods, PepsiCo aims to tap into the booming market for healthy snacks and diversify its product offerings.

The potential acquisition of Siete Foods aligns with PepsiCo’s broader strategy to focus on healthier snacks and drinks to meet changing consumer preferences. In recent years, PepsiCo has been investing in more nutritious options to address the shift towards healthier lifestyles. This move towards acquiring Siete Foods underscores PepsiCo’s commitment to meeting consumer demands for clean-label, better-for-you snacks.

The deal between PepsiCo and Siete Foods is expected to bring together the strengths of both companies, leveraging PepsiCo’s extensive distribution network and resources with Siete Foods’ innovative product offerings. This partnership has the potential to drive growth and innovation in the snack industry, providing consumers with more diverse and healthier snack choices in the market.

PepsiCo’s interest in acquiring Siete Foods reflects the company’s strategic focus on expanding its presence in the health and wellness space. The acquisition of Siete Foods could open up new opportunities for PepsiCo to capitalize on the growing trend towards healthier snacking options. By adding Siete Foods to its portfolio, PepsiCo is poised to further solidify its position as a key player in the evolving snack food market.