Seattle, Wash. — Amazon is set to launch its annual Prime Day sales event, extending the duration beyond the traditional two-day framework. Scheduled for July 8 through July 11, 2025, this year’s event will span four days, beginning at 3 a.m. Eastern Time on Tuesday and concluding at the same hour on Friday.

This expansive promotion offers an opportunity for Prime members to take advantage of a wide range of discounts. While the specifics of the deal distribution remain unclear, it is anticipated that Amazon will utilize a new feature labeled “Today’s Big Deals” to showcase significant offers across various categories throughout the four-day period.

Early indications suggest that the initial wave of discounts will primarily focus on Amazon’s branded devices. Notable products expected to be included are the Echo smart speakers, Fire TV streaming devices, and Kindle e-readers. Additionally, Amazon has teased significant price cuts on items such as the Blink Mini 2 two-pack and the Ring Battery Doorbell, which will be packaged with a Ring Floodlight Cam Wired Plus. Offers on the eero 6 Plus mesh Wi-Fi system and Fire HD 8 Plus tablet will also be available, with discounts potentially reaching up to 50%.

As the event unfolds, customers can look forward to deals from a multitude of popular brands, ranging from high-end electronics to affordable tech accessories. Products in categories including televisions, laptops, headphones, gaming consoles, and computer components are likely to see notable price reductions, appealing to a diverse shopping audience.

It is important to remember that these exclusive deals are accessible only to Prime subscribers. Those who do not currently hold a membership can still participate by signing up for a trial subscription. Young adults ages 18 to 24 have the option to secure a six-month free trial, after which the subscription renews at a discounted rate.

For those who may find it challenging to keep track of the array of offers available, Amazon encourages shoppers to subscribe to email notifications for a curated selection of the top deals. This feature will keep subscribers updated regularly, including specially tailored alerts during the Prime Day event.

With an extended sales period and a wider selection of products on sale, the upcoming Prime Day promises to deliver unprecedented shopping opportunities for consumers looking for bargains across various tech and home goods. As the date approaches, many shoppers are eager to see how deals will unfold throughout the event.