DALLAS, TX – Southwest Airlines is embarking on a significant transformation aimed at enhancing the passenger experience and adapting to changing consumer preferences. This major overhaul includes introducing more red-eye flights, transitioning to assigned seating after decades of open seating, and revamping the interiors of its 800 existing aircraft.

According to Southwest’s executive vice president commercial transformation, Ryan Green, these changes mark a pivotal moment for the airline. The redesigned cabins will feature new seat trays, device trays for all passengers, and charging ports in every seat. Additionally, premium seating with additional legroom will be available for those willing to pay a fee.

Southwest CEO Bob Jordan emphasized the importance of offering various premium options to cater to customers’ diverse needs. The airline plans to start booking flights with assigned seats in the latter half of 2025 for travel in the first half of 2026, coinciding with the rollout of the newly designed cabins pending FAA approval.

During an investor meeting in Dallas, Jordan and other Southwest executives unveiled the airline’s remodeling plans as part of its strategy to adapt to evolving customer preferences and improve financial performance. Jordan noted that consumer preferences have shifted and emphasized the need to cater to these changes in the way people travel.

The airline is making these changes as a response to the evolving landscape of air travel. With passengers seeking more comfort and flexibility, Southwest aims to stay ahead of the curve by offering a range of seating options and modern amenities to enhance the overall flying experience. Time will tell how these changes will resonate with passengers and contribute to Southwest’s continued success in the competitive airline industry.