Akron, Ohio – Signet Jewelers Limited reported positive momentum in its second-quarter fiscal 2025 earnings call. Led by CEO Gina Drosos, the company discussed the strong performance in same-store sales, driven by innovative merchandise and a focus on customer engagement. The call, which included discussions on financial results and strategic initiatives, highlighted the company’s commitment to growth and success in the jewelry industry.

Rob Ballew, Senior Vice President of Investor Relations, emphasized the importance of forward-looking statements and the company’s focus on delivering on its fiscal ’25 guidance. With a strong team and a clear strategy in place, Signet Jewelers remains optimistic about its future performance and the upcoming holiday season.

Gina Drosos expressed gratitude for the dedication of the Signet team and highlighted three key takeaways from the earnings call. The company saw positive momentum in same-store sales, driven by a focus on new and innovative merchandise. Additionally, merchandise margin and average transaction value (ATV) improved, showcasing the success of Signet’s merchandise strategy in a competitive market.

The call also touched on the growth of services at Signet, with strong attachment rates and consistent growth over the past two years. Engagement units showed positive growth in the second quarter, indicating a recovery in the Engagement category. With a focus on digital marketing and personalized messaging, Signet is confident in its ability to drive sales and engagement in the upcoming peak season.

Overall, Signet Jewelers remains on track to deliver on its fiscal ’25 guidance. The company’s flexible operating model, cost-saving initiatives, and focus on driving traffic to its banners position it well for continued success in the future. As the holiday season approaches, Signet is prepared to meet consumer demand and drive growth in both its in-store and online channels.