Boston, Massachusetts – Stop & Shop, a prominent supermarket chain with nearly 400 stores across the northeast, including 125 locations in Massachusetts, has announced plans to close “underperforming” stores in the coming years. The parent company, Ahold Delzhaize, revealed this decision during its recent “Strategy Day,” outlining a four-year plan for its brands.

According to the company’s U.S. CEO JJ Fleeman, Stop & Shop has conducted an evaluation of its overall portfolio and is prepared to make the necessary tough choices to shutter underperforming stores, aiming to establish a strong foundation for long-term success and growth. Despite facing intense competition, Fleeman noted that Stop & Shop maintains a solid market share and has witnessed growth in its e-commerce and digital rewards programs.

While details on which specific Stop & Shop stores will close remain undisclosed, the company emphasized its commitment to investing in store renovations and competitive pricing to enhance the shopping experience for customers. Fleeman also highlighted upcoming changes in the “next phase” for Stop & Shop, focusing on organizational efficiency, quality products, well-stocked shelves, supply chain enhancements, and exceptional customer service.

In response to a shifting retail landscape marked by inflation, major retailers like Walmart, Target, and Aldi have rolled out discounts and promotions on grocery items. This move comes as a response to consumer demand for affordable options amidst economic challenges. Stop & Shop’s strategic decisions align with industry trends of adapting to changing consumer needs and preferences.

As the retail industry continues to evolve, Stop & Shop’s proactive approach to optimizing its store base, enhancing customer experience, and staying competitive in the market underscores the company’s commitment to long-term success and growth. Customers can anticipate improvements in product offerings, store operations, and overall shopping experience as Stop & Shop navigates through this transitional phase.