DETROIT, MICHIGAN – Social media has become a key battleground for political campaigns seeking to reach younger voters. In a strategic move, President Biden’s campaign has joined the popular social media platform TikTok, despite past security concerns about the app.
This decision comes as a surprise to many, as the Biden administration had previously expressed reservations about the security implications of using TikTok. However, with a growing number of young voters turning to TikTok for news and political content, the campaign seems to be making a calculated effort to engage with this demographic.
Biden’s first post on TikTok took a lighthearted approach, joking about a popular Super Bowl conspiracy theory. This was seen as an attempt to connect with younger audiences on a more casual and relatable level.
The move to join TikTok is part of a broader push by the Biden campaign to connect with young voters on social media platforms. This aligns with a growing trend among political candidates to utilize social media as a means of reaching and engaging with voters of all age groups.
Despite the administration’s past concerns about TikTok, the White House has stated that there will be no change to the official TikTok policy following the Biden campaign’s decision to join the platform. This move indicates a shift in the administration’s approach to engaging with social media platforms, particularly those popular among younger demographics.