Detroit, Michigan – A new player has entered the American electric vehicle (EV) market, shaking up the industry with its unique approach. Slate, an EV startup based in Troy, Michigan, recently emerged from stealth mode to unveil its flagship model – a simple, all-electric pickup truck. This vehicle stands out with its affordable price tag of under $20,000 after US tax incentives, along with its minimalist design and innovative features.
Speculations and hints from industry insiders had been circulating for some time about Slate’s existence, but the company finally confirmed its presence by showcasing its electric pickup. With over 100 accessories available, including a five-seat SUV configuration kit and traditional crank windows, Slate’s entry into the market aims to cater to a wider range of consumers seeking affordable EV options.
The company’s website revealed that Slate had already built a team of 200 to 500 employees, with various job openings hinting at the development of at least one EV model. Despite the lack of detailed information, Slate’s promise of bringing “the next generation of innovation” to the industry left many curious about what the startup had in store for consumers.
Unlike many EV startups that debut high-end, luxury models with hefty price tags, Slate opted for a more practical and customizable approach with its electric pickup. This move distinguishes Slate from established players like Ford, GM, and Rivian, offering consumers a more affordable and versatile option in the growing EV market.
Chris Barman, Slate’s first CEO, emphasized the company’s focus on empowering consumers by providing customizable solutions that break away from traditional auto industry norms. The flagship model’s design, featuring steel wheels, HVAC knobs, and crank windows, reflects Slate’s commitment to offering a user-friendly and customizable EV experience for all.
In addition to the electric pickup, Slate introduced a flat pack SUV Kit that can transform the vehicle into a five-seat SUV, providing added flexibility and functionality for consumers. With a range of over 100 accessories available either at purchase or in the future, Slate aims to give customers the freedom to personalize their EV according to their preferences.
Slate’s flagship EV, available for reservation with a $50 deposit, is set to be produced in the US and priced below $20,000 after federal tax incentives. While specific production timelines remain undisclosed, Slate anticipates initial customer deliveries to begin in the fourth quarter of 2026. With a focus on affordability, accessibility, and customization, Slate’s entry into the American EV market marks a significant step towards democratizing electric mobility for a wider audience.
