New York — Henrik Werdelin, a longtime advocate for entrepreneurs, is shifting his focus from traditional startup development to a new initiative aimed at helping average individuals create businesses powered by artificial intelligence. With the launch of Audos, Werdelin envisions expanding the startup landscape from a few dozen ventures annually to potentially hundreds of thousands.

The company’s inception could not have come at a more crucial time. Widespread layoffs have prompted workers to reconsider their career paths, while advancements in AI have lowered barriers for launching digital products and services. Audos is designed to empower aspiring business owners without requiring extensive technical skills, aiming to democratize entrepreneurial opportunities.

“In the past, we emphasized traditional tech startups that might secure millions in funding with billion-dollar aspirations,” Werdelin explained. “Now, we’re focused on simplifying that process, utilizing the knowledge and methodologies we’ve developed to help everyday entrepreneurs.”

Audos operates by providing users with AI tools to create products through natural language processing. By leveraging social media algorithms, the platform helps customers identify and connect with their target markets more efficiently. Werdelin noted the significance of these platforms, stating, “If you define a customer group, these algorithms can effectively reach them.”

Since its beta launch, Audos has reportedly helped launch several hundred businesses. Users find the platform through targeted Instagram ads designed to pique the interest of potential founders. Examples of successful encounters include entrepreneurs offering services in niche markets like vehicle repair consultations and specialized after-death logistics.

Each prospective founder interacts with Audos’ AI, which assists in clarifying their goals and target audiences. Once the AI synthesizes this information, it facilitates quick connections with potential customers, expediting the process of market entry.

Unlike traditional venture capital models, Audos employs a revenue-sharing system, taking a 15% cut from the income of businesses it supports. In exchange, founders receive up to $25,000 in funding and access to AI-driven tools to streamline their operations. “We’re not interested in equity stakes because these ventures may not be designed for large exits,” Werdelin remarked, emphasizing his focus on sustainable, community-centered businesses.

However, the revenue-sharing structure raises concerns about long-term viability. Some entrepreneurs may view this as a steep price to pay, potentially sacrificing hundreds of thousands in revenue in pursuit of growth. The rapid evolution of AI also brings questions regarding how well Audos can maintain its competitive edge in a crowded market of similar tools.

Despite these challenges, investors remain optimistic. Audos recently secured $11.5 million in seed funding led by True Ventures. Partner Tony Conrad expressed confidence in Werdelin’s vision, noting the abundance of individuals eager to explore what platforms like Audos can offer.

Werdelin argues that the goal of the initiative is not simply to create startups but to encourage a new wave of entrepreneurs capable of generating substantial revenue. “We want to see millions of businesses making a million dollars,” he said. “That’s a trillion-dollar turnover we can aspire to.”

As 2025 unfolds, Werdelin’s commitment to empowering smaller entrepreneurs resonates amid growing job insecurity. “The world will benefit from fostering more entrepreneurship,” he asserted. “We need to support the builders who are creating ventures that may not fit the traditional venture capital mold.”

Among Audos’s backers are several prominent angel investors and other reputable funds, underscoring the belief in Werdelin’s vision for a more inclusive entrepreneurial landscape. The enthusiasm around Audos reflects a changing tide in how business is conceived and built, resonating with many who seek new avenues amid uncertain economic times.