London, UK – Users visiting AMP pages on the BBC website can now manage their consent settings for data collection. These settings are specific to AMP pages and may need to be adjusted separately from non-AMP pages.

AMP pages, which are lightweight mobile pages, utilize Google AMP technology for faster loading times. Strictly necessary data collection is in place on these pages to ensure functionality, with essential information stored on devices without explicit consent.

Local storage is used to save consent preferences on users’ devices, providing a convenient way to manage data collection. Additionally, optional data collection allows for personalized ads to be displayed based on user preferences, even outside of the UK.

Users who consent to data collection on AMP pages enable the BBC and its advertising partners to deliver tailored ads. Those who prefer not to receive personalized ads can opt for generic advertising by rejecting data collection.

To change these settings or opt out of data collection, users can easily navigate to the footer and click on “Ad Choices / Do not sell my info.” This ensures transparency and control over data privacy for all visitors to the BBC’s AMP pages.

By providing clear options for data collection preferences, the BBC aims to enhance user experience and privacy on its platform. As technology evolves, it is crucial for websites to empower users with choices regarding their data and online activities.

In an age where data privacy is a growing concern, platforms like the BBC are taking proactive steps to address user preferences and ensure transparency in data collection practices. This initiative reflects a broader trend in the digital landscape towards increased control and accountability for data usage.