Bud Light’s Dylan Mulvaney controversy has caused quite a stir in the media world. For those who may be unaware, Mulvaney is the creative director behind Bud Light’s “Dilly Dilly” campaign, who was recently under fire for tweets about the use of the word “jane” to replace the word “women.”

Anheuser-Busch, the company behind the popular beer brand, has broken its silence on the matter. In a statement released yesterday, the company said, “We take these concerns very seriously and are conducting an internal investigation to determine the appropriate next steps. We deeply regret the offensive language used by one of our employees, and we are committed to taking immediate action to address this matter.”

Meanwhile, CNN’s Don Lemon has dismissed the controversy as “crazy” and “ridiculous.” On his show, Lemon said, “I don’t understand why we are even talking about this. It’s not a big deal. Move on.”

However, Fox News has covered the story far more than the recent Texas abortion pill ruling, according to Media Matters for America. The conservative news network has been accused of prioritizing controversy over substantive news.

And in a surprising turn of events, AL.com’s Cameron Smith has argued that Bud Light’s biggest problem isn’t courting the transgender community, as many have assumed, but rather the taste of the beer itself. Smith wrote, “Let’s be real here: Bud Light tastes terrible. No amount of marketing or controversy is going to change that.”

New Jersey-based cartoonist Drew Sheneman has also weighed in on the matter, with a humorous take on the beer’s taste. Sheneman wrote, “Bud Light is terrible, but you don’t have to shoot it.”

As the controversy continues to unfold, it remains to be seen how Anheuser-Busch will handle the situation and what impact it will have on the brand’s reputation.