San Francisco, CA – Apple introduces its latest innovation at the WWDC 2024 event with the reveal of Apple Intelligence, a new AI system set to revolutionize the user experience on Apple’s iOS, iPadOS, and macOS devices. This cutting-edge technology will be exclusively available on select devices such as the iPhone 15 Pro and M-series iPads and Macs, showcasing Apple’s commitment to pushing the boundaries of artificial intelligence within its product ecosystem.

During an appearance on The Talk Show Live, Apple’s SVP of Machine Learning and AI Strategy, John Giannandrea, shed light on the rationale behind limiting the new AI system to newer hardware models. Giannandrea explained that the computational demands of running large language models (LLMs) necessitate devices with sufficient processing power to handle the workload effectively. This decision ensures the optimal performance of the AI features, enhancing user experience and overall device functionality.

Apple Marketing Chief Greg Joswiak addressed concerns of the new AI system being a ploy to drive sales of the latest devices, emphasizing the company’s strategic approach to incorporating Apple Intelligence across recent iPads and Macs as well. This move underscores Apple’s commitment to providing innovative AI-powered features to a wider range of users, enhancing productivity and convenience across its product lineup.

Some of the key features enabled by Apple Intelligence include Writing Tools, Genmoji powered by generative AI (GenAI), and enhancements to Siri, offering users a range of AI-driven functionalities to streamline tasks and enhance overall user experience. These features highlight Apple’s ongoing dedication to integrating advanced AI technologies into its products, setting new standards for innovation within the tech industry.

The iPhone 15 Pro, featuring the A17 Pro system on a chip (SoC), continues to solidify its status as a flagship smartphone with the introduction of Apple Intelligence. With hardware-based ray tracing and support for console-quality ports, the iPhone 15 Pro stands out as a pioneer in delivering cutting-edge technology and gaming capabilities to users.

In a comprehensive review of the iPhone 15 Pro, IGN praised the device for its pro-level camera features, gaming performance, and enhanced user experience. The iPhone 15 Pro represents a significant upgrade over its predecessors, showcasing Apple’s commitment to pushing the boundaries of mobile technology and delivering exceptional value to consumers.