London, England – British American Tobacco (NYSE: BTI) (OTCPK: BTAFF) remains a popular choice among investors due to its stable business, low stock price, and high dividend yield. Despite a bullish consensus on the stock, there are indications of challenges ahead for the company’s core business, which accounts for over 80% of its revenue.

The company, known for brands like Camel, Newport, and Kent, operates in the tobacco industry, where cigarettes are the primary revenue driver. However, British American Tobacco also has a presence in non-combustible products under the New Categories segment, which is seen as the future growth driver. Additionally, the company sells traditional oral tobacco products as well.

Recent half-year pre-close results indicate that British American Tobacco is on track to meet its fiscal year 2024 guidance. The company’s management highlights the continued success of its combustibles business, despite macroeconomic challenges and declining industry volumes. Investments in the New Categories segment, along with strong cash generation and share buy-back initiatives, showcase the company’s focus on future growth and sustainability.

One key aspect of British American Tobacco’s strategy is its aim to transition to a smokeless world, with a target of deriving 50% of its revenue from non-combustible products by 2035. This aligns with the company’s commitment to reducing harm and preparing for changing consumer preferences. Sales in the New Categories segment have been growing, while traditional combustibles have seen declines, indicating a shift in consumer behavior.

However, challenges lie ahead for British American Tobacco’s core business, as global trends show a decline in cigarette sales and increased regulatory pressures. The company acknowledges the shift towards healthier alternatives and is working towards meeting changing consumer demands. The sustainability of the company’s high dividend yield has been a point of concern for investors, but recent monetization efforts and a strong balance sheet have eased some of those worries.

Despite the seemingly attractive valuation of the stock and high dividend yield, the market’s lack of optimism regarding operational improvements raises questions about the company’s future performance. With a historical price-to-book multiple suggesting that past pricing has not factored in significant operational advancements, investors should carefully consider alternative opportunities before investing in British American Tobacco.

Overall, the company’s strong position in the tobacco industry, coupled with its focus on non-combustible products, presents both opportunities and challenges for investors. As the market continues to evolve, British American Tobacco must navigate changing consumer preferences and regulatory landscapes to ensure its long-term success.