A class-action lawsuit has been filed against the makers of Fireball Cinnamon Whisky, Sazerac Company, Inc., by two Chicago women who allege that the company’s mini bottles of the cinnamon-flavored whisky do not contain any whisky at all.
The lawsuit, filed in Cook County Circuit Court, accuses Sazerac of false advertising and deceptive labeling. It claims that the company’s mini bottles of Fireball Cinnamon Whisky are mislabeled and misleadingly labeled as containing whisky when, in fact, they do not.
The plaintiffs allege that Sazerac’s mini bottles of Fireball Cinnamon Whisky contain only a small amount of alcohol, and that the majority of the contents are made up of a non-alcoholic syrup. The lawsuit states that this syrup is made up of artificial ingredients, including sodium benzoate, propylene glycol, and artificial flavors.
The lawsuit seeks to represent all Illinois residents who purchased the mini bottles of Fireball Cinnamon Whisky, and is asking for unspecified damages.
The case has gained national attention, with the story being picked up by numerous news outlets. In an interview with 11Alive, a representative for the Sazerac Company stated that the mini bottles of Fireball Cinnamon Whisky are not intended to contain whisky, and that they are meant to be consumed as a flavored shot.
The representative also noted that the mini bottles are clearly labeled as “Cinnamon Flavored”, and that the company is confident that it will prevail in the lawsuit.
Despite the company’s confidence, the case has raised questions about the labeling of alcoholic beverages and the transparency of companies in disclosing the contents of their products. The case will likely have a significant impact on the industry, and the outcome will be closely watched by consumers and industry experts alike.