Google announced today that it is merging its two artificial intelligence divisions, DeepMind and Brain, in order to strengthen their position in the rapidly evolving AI industry. The move comes after reports of tensions between the two groups, as competition between them led to the development of redundant technologies and conflicting strategies.

Google’s decision to merge the two groups was reportedly driven by concerns over the potential for overlapping projects and the need for a more streamlined approach to development. The combined team, to be known as “DeepBrain,” will be led by DeepMind co-founder Demis Hassabis, and will focus on developing new AI technologies and strengthening Google’s position in the AI industry.

In a statement, Hassabis said: “We believe that by bringing together the best minds from both DeepMind and Brain, we will be better equipped to drive innovation and progress in the field of AI.”

The merger has been praised by industry experts, who see it as a positive step for the AI industry as a whole. “This is a smart move on Google’s part,” said AI analyst Greg Sterling. “The AI industry is rapidly evolving, and it’s important to have a cohesive and unified approach to development if we want to continue to advance AI technologies.”

Google’s move to merge its two AI divisions is the latest in a series of efforts to strengthen its position in the AI industry, which has become increasingly competitive in recent years. With tech giants such as Amazon, Microsoft, and Facebook investing heavily in AI research and development, Google is under pressure to maintain its leadership position in the industry.