Los Angeles, California – In-N-Out President Lynsi Snyder has made a commitment to keep prices stable at the beloved West Coast burger chain amid California’s new minimum wage law. The Fast Act, which took effect on April 1, raised the starting wage for fast food workers to $20 an hour, up from the previous $16 rate.

During a recent interview with NBC’s TODAY, Snyder emphasized her dedication to maintaining affordable prices for customers. She expressed concerns about the impact of significant price hikes, highlighting the importance of prioritizing customer satisfaction. In-N-Out’s decision not to raise prices significantly sets them apart from competitors who have opted to increase prices in response to the new wage law.

Snyder also addressed the company’s stance on innovation, stating that In-N-Out would not be implementing mobile ordering options. She emphasized the importance of preserving the unique customer service experience that the chain is known for. Additionally, she ruled out any plans for franchising or taking the company public in the future.

While some competitors, like McDonald’s and Chipotle, have announced price hikes in response to the Fast Act, In-N-Out remains committed to keeping menu prices steady. McDonald’s CEO Chris Kempczinski indicated that price increases would be necessary to offset rising wages, demonstrating a different approach from In-N-Out’s strategy.

In contrast to In-N-Out’s approach, Chipotle’s Chief Financial Officer Jack Hartung revealed plans to raise prices by a “mid-to-high single-digit” percentage in California. Other businesses, such as Pizza Hut, have made significant workforce changes in anticipation of the new minimum wage law, underscoring the varying responses to the legislation within the fast food industry.