Istanbul, Turkey – The once-thriving “instant delivery” giant, Getir, is facing a steep decline in the quick commerce industry. Having been valued at nearly $12 billion in the past, Getir is now making the tough decision to cease operations in the U.S., the U.K., and Europe. The company, which rose rapidly by acquiring struggling competitors, is now refocusing solely on its home market of Turkey.

The strategic shift by Getir will result in the closure of operations in multiple countries, impacting approximately 6,000 jobs but only representing a small fraction of the company’s revenues. Despite these setbacks, Getir has announced a new round of investment to support its operations in Turkey. This move aims to streamline financial resources and extend the company’s runway in its core market.

Amidst these changes, it is evident that Getir is not the only player in the industry facing challenges. Similar trends are emerging with competitors like Flink in Germany, which is also reassessing its global expansion plans and considering potential partnerships or additional funding. The market dynamics are creating uncertainty for companies in the instant delivery sector, leading to strategic adjustments.

Despite facing difficulties, Getir’s story reflects the broader struggles in the industry. The company’s aggressive growth strategy, fueled by significant investments and acquisitions, has been met with obstacles. However, the focus on consolidating operations and optimizing resources in the Turkish market presents a new opportunity for Getir to regain stability and sustain its business.

As the instant delivery market undergoes rapid changes and companies realign their strategies, the future remains uncertain for industry players. The recent developments at Getir, along with its plans to raise fresh capital and prioritize its home market, underscore the challenges and opportunities in the evolving landscape of quick commerce. Amidst these transformations, the resilience and adaptability of companies like Getir will determine their long-term success in the competitive market.