iPhone 15 Pro Models Expected to Be $100 More Expensive, Sales Forecast Reduced

Title: iPhone 15 Pro Models Expected to Have Higher Price Tags, Impacting Sales

Introduction:
Apple’s upcoming lineup of iPhones is poised to hit the market with higher price tags, as reported by DigiTimes. The iPhone 15 Pro and iPhone 15 Pro Max are expected to cost at least $100 more than their predecessors. This increase in price could have a significant impact on sales, potentially resulting in a decline in shipments. Industry analysts now project a decrease in smartphone sales of over five percent year-on-year.

Original Article Rewrite:

According to information from DigiTimes, the iPhone 15 Pro and iPhone 15 Pro Max will carry starting price points higher than their predecessors. Industry insiders anticipate these new models to be priced between $1,099 and $1,199 for the iPhone 15 Pro, and between $1,199 and $1,299 for the iPhone 15 Pro Max. This represents an increase of at least $100 compared to the starting prices of the iPhone 14 Pro and Pro Max, which are $999 and $1,099, respectively.

The higher price tags on the iPhone 15 Pro models are widely expected to have an impact on sales. Initial estimates of around 83 million units for 2023 have now been revised downward to approximately 77 million units. Overall, the smartphone industry is projected to experience a decline of more than five percent compared to the previous year.

Analysts have previously highlighted the possibility of Apple raising the prices of their new iPhone models. Bloomberg’s Mark Gurman reported earlier this year that the company was considering increasing the prices for both the iPhone 15 Pro and the iPhone 15 Pro Max. Furthermore, Jeff Pu, an analyst, has expressed a similar opinion, suggesting that the iPhone 15 Pro models could indeed be more costly than the iPhone 14 Pro models. Pu predicts that the iPhone 15 Pro could have a starting price of $1,099, up from the $999 starting price of the iPhone 14 Pro.

The iPhone 15 and iPhone 15 Pro models are expected to be unveiled at a highly anticipated Apple event scheduled for Tuesday, September 12. Pre-orders are likely to commence on Friday, September 15, with the official launch following on Friday, September 22.

Conclusion:
As prices for the upcoming iPhone 15 Pro models soar, market experts are predicting a potential decline in sales. With the expected price increase of at least $100, Apple may face challenges in enticing customers to upgrade to these new models. This could contribute to a decreased demand for the iPhone 15 Pro and Pro Max, resulting in lower shipment numbers than initially projected. Apple’s event in September will shed more light on the official pricing and features of the highly anticipated iPhone 15 lineup.