New York City, USA – Moviegoers at AMC Lincoln Square 13 are coming together to celebrate the release of Taylor Swift’s concert film, “Eras Tour.” Jennifer Gamez and Kellie Marsalli, who met by chance at the theater, exchanged friendship bracelets as a symbol of their shared excitement for the film. They marveled at Swift’s ability to bring people of all ages and backgrounds together.

Inside the theater, the presence of devoted Taylor Swift fans, known as Swifties, was unmistakable. Adorned in pastels, glitter, and concert merchandise, they eagerly captured memories with photos and selfies. With $100 million in worldwide advance ticket sales, “Eras Tour” is expected to have one of the biggest opening weekends of the year, solidifying its status as a cultural event.

AMC Theatres staff, like Jeffry Ramirez, have noticed the unprecedented level of enthusiasm surrounding the film. Ramirez, who fielded numerous inquiries about branded popcorn buckets, admitted that as a male unfamiliar with Swift’s music, he was pleasantly surprised by the infectious energy in the theater. This excitement is reminiscent of the summer’s popular double feature of “Barbie” and “Oppenheimer,” but with a unique fervor.

Choosing AMC’s Upper West Side location for its large Imax screen, fans further immerse themselves in the theatrical experience. The theater’s name, Lincoln Square 13, carries a fortuitous connection to Swift’s lucky number. It seems fate is on the side of Swift’s fans, as the Imax auditorium is also theater 13.

In a departure from traditional movie etiquette, exhibitors are encouraging the audience to sing, dance, and even record videos during the screening, at the suggestion of Swift herself. Fans like Kodi Haney and Alexis Neuville, who have already attended her concert, eagerly anticipate reliving the experience with a closer view and the novelty of enjoying the show from their seats with popcorn.

Some fans, like Likitha Yerraguntla, prioritize seeing the film on its opening day to avoid spoilers, despite having been to multiple nights of the “Eras Tour” at New Jersey’s MetLife Stadium. Opening night is just the beginning for many moviegoers, with some planning multiple trips to the theater to experience the film multiple times.

Jared Bass, who purchased tickets for three showtimes over the weekend, attests to the unique atmosphere in the theater. While nothing compares to attending a live concert, Bass was pleasantly surprised by the joy and happiness that filled the cinema. He even brought homemade friendship bracelets to trade with fellow Swifties.

As the first audiences flock to theaters, Taylor Swift’s “Eras Tour” concert film is proving to be a major success. With its global appeal and massive advance ticket sales, it solidifies Swift’s status as a pop icon who can unite fans from all walks of life.