CUPERTINO, CALIFORNIA – Apple unveiled the latest addition to its MacBook Air lineup, introducing the new MacBook Air with the powerful M4 chip, a vibrant sky blue color option, and a reduced starting price of $999. This sleek and lightweight laptop boasts enhanced performance, up to 18 hours of battery life, a 12MP Center Stage camera, and improved external display support. The M4 chip in the new MacBook Air promises faster and more efficient performance for a wide range of tasks, from everyday activities to demanding photo and video editing projects. With up to 32GB of unified memory and the advanced macOS Sequoia with Apple Intelligence, the new MacBook Air offers exceptional value for consumers, starting at just $999.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, expressed excitement about the enhanced features of the new MacBook Air. He emphasized the significant improvements in performance, the addition of the Center Stage camera, and the introduction of the stunning sky blue color. Joswiak highlighted the laptop’s exceptional design, extended battery life, and the innovative capabilities of macOS Sequoia with Apple Intelligence. The new lower starting price aims to make the MacBook Air accessible to a wider range of users, including students, professionals, and anyone seeking a combination of performance and portability.
The new sky blue color option adds a refreshing choice to the MacBook Air color palette, joining the existing colors of midnight, starlight, and silver. This metallic light blue hue creates a dynamic gradient when light hits its surface, providing users with a visually appealing option to express their individual style. The sky blue MacBook Air comes with a color-coordinated MagSafe charge cable, adding a touch of elegance to the overall design.
Performance is a key focus of the new MacBook Air with the M4 chip, offering notable improvements in tasks such as spreadsheet calculations, video editing, photo editing, and web browsing. With the enhanced Neural Engine in the M4 chip, users can expect a seamless experience with faster AI-based tasks, such as photo enhancement and background noise removal. The laptop’s up to 18 hours of battery life ensures extended productivity for users on the go, outperforming previous Intel-based models.
Apple Intelligence brings a new level of functionality to the MacBook Air, offering users creative tools like Image Playground and Genmoji for visual expression, along with enhanced Siri integration for quicker task completion. The integration of ChatGPT provides users with expert assistance and information without compromising privacy, as all requests are handled securely with on-device processing. Additionally, the new 12MP Center Stage camera improves video quality and user experience, automatically keeping users centered during video calls and supporting features like Desk View for enhanced engagement.
The MacBook Air is designed with sustainability in mind, aligning with Apple’s commitment to environmental responsibility. With over 55% recycled content, the MacBook Air is a testament to Apple’s efforts to reduce its carbon footprint and incorporate renewable materials in its products. By transitioning to renewable electricity for manufacturing and investing in renewable energy projects worldwide, Apple continues to make strides towards its goal of being carbon neutral by 2030.
Customers can now pre-order the new MacBook Air with M4, which is available in 13- and 15-inch sizes, with prices starting at $999. The laptop comes in sky blue, midnight, starlight, and silver color options, catering to a diverse range of preferences. Additional technical specifications, accessories, and customizable options are available on the Apple website, providing users with a comprehensive selection to suit their needs. With the introduction of macOS Sequoia, users can expect a seamless and immersive experience on the new MacBook Air, featuring innovative features like iPhone Mirroring, Safari enhancements, and personalized spatial audio.
