Bentonville, Arkansas – In the competitive retail landscape, Walmart-owned Sam’s Club is strategically focusing on private labels to challenge their rival, Costco. Private labels like Sam’s Club’s Member’s Mark are being carefully curated to rival Costco’s Kirkland Signature brand. While the battle between name and store-brand products has a long history, Sam’s Club is making conscious efforts to provide quality and value to its customers.

Both Sam’s Club and Costco have a similar number of clubs across the United States. However, CNBC reports that Costco generates about twice as much annual revenue as Sam’s Club. Sam’s Club CEO Cris Nicholas acknowledges Costco’s success with Kirkland Signature and aims to replicate that achievement with Member’s Mark.

A catalog detailing the benefits of a Costco membership showcases popular Kirkland Signature products such as dish detergent, laundry detergent, and vitamins. The Kirkland Signature line, which originated in 1995, emphasizes quality and affordability. Sam’s Club follows suit with Member’s Mark, ensuring that each item is of equal or superior quality to leading brand counterparts while being more cost-effective.

Both Costco and Sam’s Club require memberships for access to exclusive products like Kirkland Signature and Member’s Mark. The membership fees for both clubs offer various benefits and incentives for shoppers. Costco’s fees range from $60 to $120 annually, while Sam’s Club charges $50 for club-level membership and $110 for plus membership.

Member’s Mark contributes significantly to Sam’s Club’s annual sales, accounting for about 30% of total sales. Similarly, Costco’s Kirkland Signature products make up 28% of the company’s sales. Both brands prioritize quality and value, catering to their members’ needs with exclusive designs and top-tier ingredients.

In the evolving retail landscape, the competition between Sam’s Club and Costco continues to drive innovation and value for consumers. By focusing on private labels and delivering exceptional products, both clubs aim to offer a unique shopping experience that resonates with their members. Despite the challenges of the market, Sam’s Club remains committed to providing quality products through its Member’s Mark brand, ensuring that customers receive the best value for their membership.