Elon Musk, the CEO of Tesla and SpaceX, has been in the news lately for his involvement with Twitter. According to Engadget, Twitter reportedly created a system to artificially boost Musk’s tweets. This was further emphasized when he and Rupert Murdoch, the executive chairman of News Corporation, were seen sitting together at the Super Bowl, a move that shocked many, including Don Lemon of The Hill who called it “frightening”.

Platformer has reported that Musk has created a special system for showing his tweets first. This means that his tweets will be seen by more people, increasing their reach and impact.

The Super Bowl was not the only place where the two moguls were seen together. According to the Pittsburgh Post-Gazette, the two were seen in a Super Suite at the game. The Independent further reported that the confab between the two gave the game away, raising questions about their relationship.

It remains to be seen what will come of this system, and what kind of influence Musk and Murdoch will have on Twitter. For now, view full coverage on USNN to stay up to date with this story.