Football fans across New Jersey witnessed a groundbreaking development in the way bars and restaurants can showcase NFL games. EverPass Media, a partnership between the NFL and RedBird Capital Partners, recently acquired UPshow. This acquisition allows commercial establishments to stream live sports, including the NFL’s “Sunday Ticket” package, through advanced technological capabilities.

Previously, bars, restaurants, and other businesses could only access “Sunday Ticket” games through a subscription with DirecTV. While DirecTV continues to serve as a distributor, EverPass signed a nonexclusive deal last year, granting them the freedom to distribute games through various platforms. CEO Alex Kaplan highlighted the importance of live sports content moving towards streaming platforms, emphasizing the need to adapt to evolving consumer preferences.

With the upcoming NFL season, the new distribution option will revolutionize how bars and restaurants provide live sports entertainment. As more live sports games shift exclusively to streaming services, traditional pay TV packages are being challenged. “Sunday Ticket” remains a crucial sports package for establishments, offering access to all out-of-market NFL games.

In a separate development, EverPass secured a new investor in TKO, a merged entity comprising Ultimate Fighting Championship and World Wrestling Entertainment. This strategic partnership promises to enhance technological innovation and explore distribution opportunities beyond the NFL. Kaplan expressed optimism in expanding their content pipeline to include offerings from TKO’s WWE or UFC.

Expanding globally, the acquisition of UPshow opens doors for EverPass to tap into international markets. As major sports leagues like the NFL, NBA, and MLB aim to reach a broader audience, technological advancements play a crucial role in transcending borders. Derek Chang, executive chairman of EverPass, emphasized the significance of global reach and relationships with partners like Endeavor/TKO in driving international expansion.

With the changing landscape of sports broadcasting and distribution, EverPass’s strategic moves reflect a forward-thinking approach to meet the evolving needs of commercial establishments and sports enthusiasts worldwide. Witnessing the convergence of technology and sports content, the industry is poised for further innovation and growth in the digital era.