Santa Clara, California – Bad Bunny, the global reggaeton sensation, will take center stage as the headliner for the 2026 Apple Music Super Bowl Halftime Show, scheduled for February 8, 2026, at Levi’s Stadium. This announcement marks a significant milestone for both the artist and the event.

Expressing his excitement, Bad Bunny shared that his upcoming performance signifies more than just personal triumph. "What I’m feeling goes beyond myself," he stated. "It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture and our history." His passionate message serves as a tribute to his heritage and the artists who paved the way for his success.

This upcoming Super Bowl show will be Bad Bunny’s second appearance on the Halftime stage. He previously joined Shakira and Jennifer Lopez during their 2020 performance, creating a buzz that further solidified his status as a headlining force. Over the past year, he has continued to rise in popularity, following the release of his sixth solo album, Debí Tirar Más Fotos, which reached No. 1 on the Billboard 200 chart. The album features a record-breaking 17 songs that entered the Billboard Hot 100, bringing his total to over 100 entries.

Bad Bunny has made waves not only in the music industry but also in his home territory, where his recent 30-date residency in Puerto Rico contributed to a significant boost in the local economy. He has continuously drawn high-profile guests to his events, further reflecting his wide-reaching influence.

The artist’s performance follows Kendrick Lamar’s headline show in February 2025, which set records for viewership. The Super Bowl halftime show has attracted viewers from around the globe, and Bad Bunny’s inclusion is expected to build on that momentum. Previous headliners have included big names like Usher and Rihanna, emphasizing the event’s role as a platform for cultural expression.

Jay-Z, co-producer of the halftime show, praised Bad Bunny’s impact on Puerto Rican culture and the music industry as a whole. "What Benito has done and continues to do for Puerto Rico is truly inspiring," he remarked.

Bad Bunny’s achievements are unmatched, with four No. 1 albums on the charts, 113 Hot 100 hits—including 15 in the top ten—and multiple Grammy awards. His collaborations span numerous artists, including Cardi B, The Weeknd, and Travis Scott. He has also recently ventured into acting, appearing in projects like Happy Gilmore 2.

"As one of the most influential and streamed artists globally, Bad Bunny represents the vibrant cultural energy of today’s music scene," said Jon Barker, senior vice president of global event production for the NFL. His presence at the Super Bowl promises a celebration of diverse musical influences and a captivating live performance that resonates with audiences.

The much-anticipated Super Bowl broadcast will air live on NBC, and it marks the seventh consecutive year that Roc Nation has produced the halftime show, alongside Jesse Collins and other industry leaders. Apple Music returns as the presenting sponsor, having been involved with the show since 2023, when Rihanna electrified the stage.

The executive vice president of Apple Music, Oliver Schusser, expressed enthusiasm for Bad Bunny’s performance, highlighting the artist’s role in elevating Latin music within mainstream pop culture. "His music has not only broken records but has elevated Latin music to the center of pop culture," he noted. Bad Bunny’s anticipated performance will undoubtedly capture the spirit of the Super Bowl, showcasing the power of music to bring people together.