Tesla’s First Cybertruck Rolls off the Assembly Line, Two Years Behind Schedule

Tesla announced on Saturday that its first production Cybertruck, an electric pickup, has finally been completed and rolled off the assembly line. The company shared a photo on Twitter showing a group of workers in helmets and yellow vests celebrating the milestone. Tesla’s CEO, Elon Musk, also retweeted the post, indicating his excitement about the achievement.

The Cybertruck was initially unveiled by Musk in late 2019, with Tesla stating at the time that production would begin in late 2021. However, the company later clarified that production would start slowly and in smaller quantities compared to its other vehicles. With its unique wedge-shaped design and stainless-steel body, which Tesla refers to as the exoskeleton, the Cybertruck stands out from traditional pickup trucks. While some analysts have criticized it as a niche product with limited appeal, Tesla remains optimistic about its potential.

In April, Musk mentioned that the company anticipated delivering the first Cybertruck sometime between July and September. He acknowledged that production would begin gradually and then increase over time, citing the unconventional manufacturing process for the vehicle.

Tesla had initially announced three versions of the Cybertruck, ranging in price from approximately $40,000 to $70,000. However, the company later removed the pricing information from the order page, where customers can place a $100 deposit. This decision suggests that Tesla may be reassessing its pricing strategy for the electric pickup.

While Tesla has experienced delays in bringing the Cybertruck to the market, competitors have entered the electric truck market in the meantime. Ford introduced its electric F-150 Lightning and Rivian Automotive unveiled its R1T, both resembling more conventional pickup trucks. This increased competition raises the stakes for Tesla as it strives to establish the Cybertruck as a viable option in the electric truck market.

Tesla is set to report its second-quarter financial results on July 19, providing an update on the company’s overall performance, including the progress of the Cybertruck project. Investors and consumers alike will be eager to hear about Tesla’s plans for the future and how the Cybertruck fits into its broader strategy.

The completion of the first production Cybertruck marks a significant milestone for Tesla. Despite facing setbacks and criticism, the company remains committed to pushing the boundaries of electric vehicle design and innovation. With the Cybertruck now a reality, Tesla continues to cement its position as a major player in the electric vehicle market, where its bold and unconventional approach has proven successful in the past.