In a fierce battle at the box office, “Transformers: Rise of the Beasts” owned Friday with $25 million, according to Deadline. However, a weekend showdown is expected with “Spidey.” The third installment of the Transformers franchise features robots in disguise battling it out in a crossover with Paramount’s other franchise, G.I. Joe. Winning the Friday box office is a good sign for the film’s success, but it remains to be seen how it will do in the long run. Critics are divided on the film, with some praising its well-written human characters, while others criticize the blockbuster climax as looking “so bad,” according to The Escapist. Gizmodo offers an explanation for the crossover ending of the film, while 411mania.com provides a comprehensive review. As the weekend continues, fans of both franchises eagerly await the outcome of this epic box office battle.