LAS VEGAS – Samsung unveiled the world’s first transparent MicroLED display at the CES 2024 event on Sunday. The event provided a side-by-side comparison of the transparent MicroLED display with transparent OLED and LCD models. The MicroLED display stood out for its brightness, frameless design, and transparent glass panel, offering a unique viewing experience.

The demonstration showcased the transparent MicroLED display as almost holographic, giving the illusion of a floating screen, thanks to its freestanding, centimeter-thick build and high pixel density. Samsung expressed that the higher brightness of the transparent MicroLED display compared to transparent OLED panels makes it less affected by ambient light.

Despite the innovative technology, the current cost of non-transparent MicroLED TVs being $150,000 for a 110-inch model suggests that these new displays may not be commercially accessible for some time. Additionally, Samsung’s rival, LG, also revealed its own transparent OLED TV at CES 2024, the OLED T, which is set to go on sale this year.

The LG OLED T boasts 4K resolution and wireless transmission technology for audio and video, building upon the company’s previous model. The OLED T also features a contrast screen that rolls down into a box at its base, raising or lowering with the push of a button.

In conclusion, Samsung and LG’s unveiling of transparent display technology at CES 2024 demonstrates a significant advancement in the TV market. The companies have shown the potential for cutting-edge, futuristic display technology to redefine the way we experience visual entertainment in the future.