Bud Light, one of the most popular beer brands in America, is facing backlash over their advertisement campaign featuring the slogan “Dilly Dilly” and a character named Dylan Mulvaney. Many people are accusing the brand of cultural appropriation and insensitivity.

To counter the backlash, Bud Light’s parent company Anheuser-Busch has released a new ad campaign featuring their iconic Clydesdale horses. The new campaign, called “Clydesdales Across America”, showcases the majestic horses traveling across the country and highlighting local communities.

However, the new campaign may not be enough to sway some consumers. Donald Trump Jr. called for an end to the Bud Light boycott over their partnership with a transgender influencer, adding fuel to an already heated debate.

In Wyoming, a news site found that more than a third of small-town bars surveyed are experiencing boycotts of Bud Light. Meanwhile, Joe Rogan mocked and laughed at boycotters on his show, further igniting the controversy.

Despite these challenges, Bud Light is not backing down. The brand has kicked a proverbial hornet’s nest with their recent campaigns, but they continue to run away. As the debate rages on, it remains to be seen how Bud Light will navigate this turbulent period.