London, UK – Users visiting AMP pages on BBC may need to manage their consent settings for data collection. These settings specifically apply to AMP pages, with the possibility of having to set preferences again when accessing non-AMP BBC pages. The lightweight mobile pages on BBC are constructed using Google AMP technology, ensuring a swift and efficient browsing experience for users.

Strictly necessary data collection is in place to enable the functionality of web pages by storing limited information on devices without explicit consent. Local storage is utilized to retain consent preferences on the user’s device. On the other hand, optional data collection allows for personalized ads to be displayed, targeting users outside of the UK. Users can opt out of receiving personalized ads by selecting “Reject data collection and continue,” although non-personalized advertising will still be present.

For further information on the data collection procedures and how personalized ads are implemented, users are encouraged to explore the provided links. Additionally, users have the flexibility to adjust these settings at any time by selecting “Ad Choices / Do not sell my info” located in the footer of the page. The process is simplified with the option to either accept or reject data collection and continue browsing the site.

Overall, the management of consent settings on AMP pages is crucial for users who value privacy and personalized browsing experiences. By providing clear options to control data collection preferences, BBC aims to uphold transparency and empower users in managing their online privacy. The integration of Google AMP technology reinforces the commitment to delivering fast and reliable mobile browsing to BBC visitors.